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The Top 5 Digital-Marketing Trends Affecting Self-Storage Businesses in 2025
Keeping up with digital marketing is a must if you want your self-storage facility to rank high in web searches and attract new customers. But of course, it’s constantly changing. This article explores the top five trends affecting industry businesses in 2025 and how you can leverage them to your advantage. The self-storage digital-marketing landscape is constantly changing, and this year, there are five notable trends driving its evolution. It’s critical to stay current to ensure your
Impact of Artificial Intelligence in Customer Service [+4 Intriguing Use Cases]
Bots working with human agents is how Artificial Intelligence in customer service looks. While the customer service agent helps the customer, a bot helps the agent find better solutions. The latest AI statistics indicate that as many as 300 million full-time jobs worldwide could be automated in some way by the newest wave of artificial intelligence – generative AI. Agent augmentation and support automation emerge as the top impact areas of AI in customer service. Even
5 Effective Strategies to Boost Your Business’ Online Presence
Creating a blog or online portfolio is no longer optional It's a must-have for professionals, brands and businesses seeking to stand out in the digital world. In fact, many now see it as a more dynamic and impactful alternative to traditional CVs. Whether your goal is to share your expertise, promote services or create a personal brand, a portfolio provides endless opportunities for exposure, monetization and business success. It can also drive traffic and credibility to an
How To Reach Your Target Audience: 8 Strategies
Knowing how to reach your target audience is the only way to increase your market share and improve sales. Get it wrong, and your finances may suffer. So, how can you reach your target audience and get them interested in your product or service? What is a target audience? A target audience is a specific group of consumers identified by you as most likely to want your product or service. They are consumers you hope will eventually
Branding Is More Than an Accessory: It’s the Foundation of Any Business
Developing a strong brand is crucial to a business's success. You run the risk of losing your company's identity without a branding strategy. Your brand identity is the mortar that holds your brand together. Consistent branding is key to creating a brand that is memorable and easily recognizable to customers. Effective branding involves sculpting a brand identity that carries through across all of your marketing platforms and consumer touchpoints. Everything from graphic design to content development, web
How to Create a Brand Guide: 6 Components of a Brand Guide
When developing a brand identity, you should keep all of your brand elements in one handy document so that your employees and freelance contractors know how to represent your company to the public. Learn more about how to use a brand guide to maintain a consistent visual identity for your business. What Is a Brand Guide? A brand guide is a document that details a company’s visual identity, along with rules and guidelines for any public-facing communication.