• Buyer personas are crucial in shaping the marketing and sales strategy of any business. They are fictional representations of a business’s ideal customer, based on market research and real data about existing customers. A well-crafted buyer persona can help businesses tailor their marketing messages and sales pitches to specific customer groups, leading to higher conversion […]

  • Understanding your target market is fundamental to any business. Identifying who your ideal customers are and how to reach them effectively can significantly impact your marketing strategies and overall business growth. Having owned and operated my own business for over 30 years, reaching my target market is something I wish I had better understood early […]

  • Your target market underpins everything your business does, from products to marketing campaigns. Here are the five steps to uncover yours and put that research to use. Knowing your ideal target market might seem like one of many boxes to check on your “starting a business” list, but it’s arguably the most important part of […]

  • Knowing how to reach your target audience is the only way to increase your market share and improve sales. Get it wrong, and your finances may suffer. So, how can you reach your target audience and get them interested in your product or service? What is a target audience? A target audience is a specific […]