Strategic Marketing Communications
Branding and Campaign Planning
Our planning process starts with determining the communication campaign’s objective to inform, persuade, and or remind the target markets about your products and services.
Then we’ll develop a communications campaign plan that entails:
- identifying the best mass and or digital media to reach the target markets and audiences
- selecting the most cost effective communication channels
- maximizing exposure with a balanced media schedule
- creating an appealing and captivating message
All is done to get the target markets’ attention and drive them to take action with a purchase, recommendation and brand loyalty.
Marketing communications is a key part of a company’s product and or service growth strategy. The ultimate goal of marketing communications is to influence the target audience to want to buy your product/service and become brand loyal.
We’ll help develop strategies and activities to connect with your customers, build relationships, and engage with them in meaningful ways. The goal is to enhance the customer experience, foster loyalty, and ultimately drive business growth.
It involves reaching out to both existing and potential customers through various channels and providing them with valuable information, assistance, and support.
Community Outreach
Community outreach focuses on raising awareness, engagement, and building goodwill with people with common interests. We’ll help corporations and government entities develop relevant messages and communication channels to engage with their communities.
Educate: We help drive engagement with your communities by providing needed information on available services, resources, and programs.
Press Relations
Press Kit Development
We’ll craft an informative media kit to help journalists learn more about your company and enhance your reputation.
Press Release Distribution
We’ll write newsworthy updates and circulate to our network of media outlets as well as putting the release on the news wire.
News Outreach
We’ll connect with the press to increase news coverage, story placements and interviews in print and broadcast media.
Become a Qualified Resource for News Outlets
We harness the continuous flow of information generated by companies to establish a consistent supply of knowledge, including contributed articles, expert insight about the industry, and predictions on real-world and business trends.
Our Marketing Communication Tools
- Events and Webinars: Hosting virtual or in-person events, seminars, and webinars to connect with customers, showcase products, and provide educational content.
- Personalized Recommendations: Using data and analytics to provide customers with personalized product or content recommendations based on their preferences and behavior.
- Customer Support: Offering customer support through various channels such as phone, email, live chat, or chatbots to assist with inquiries, issues, and concerns.
- Loyalty Programs: Implementing loyalty programs that reward customers for their repeat business, encouraging them to return and make more purchases.
- Feedback and Review Management: Encouraging customers to leave reviews and managing online reputation by addressing negative feedback and leveraging positive reviews.
- Community Building: Creating and nurturing online communities or forums where customers can interact with each other and with the brand.
- Referral Programs: Encouraging customers to refer friends and family to your business in exchange for rewards or discounts.
- Email Marketing: Sending targeted emails to customers with product updates, promotions, newsletters, or personalized recommendations.
- Social Media Engagement: Interacting with customers on social media platforms like Facebook, Twitter, Instagram, and LinkedIn. This includes responding to comments, messages, and creating engaging content.
- Customer Surveys: Conducting surveys to gather feedback and insights from customers about their experiences with your products or services.