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9 Essential Attorney Marketing Strategies
In today’s competitive legal landscape, relying solely on referrals and traditional advertising is no longer a viable path to sustainable growth. The way clients find, research, and ultimately choose legal counsel has fundamentally shifted online, making a sophisticated digital presence an absolute necessity. Mastering modern attorney marketing strategies is the key to not just surviving, but actively thriving and scaling your practice. This guide moves beyond generic advice to provide a comprehensive roundup of nine actionable, results-driven tactics specifically
How Brands Can Win Big With Inclusion Strategy
Identity is an increasingly central driver of consumer purchases, even as diversity suffers backlash in some parts of the world. Here’s how brands can get it right. Despite pushback against diversity initiatives, particularly in the United States’ corporate and higher education realms, brands tapping into consumers’ desire for more diverse identity representation can reap substantial commercial advantages. One study found that brands using inclusive advertising benefit from real commercial growth: They experience increases of 3.5 percent in short-term sales,
Giveaways, Not Throwaways: Reimagining Promotional Items
The market for promotional products—swag, knick-knacks, trinkets, and leave-behinds—amounted to an astounding $25 billion in 2022. This number serves as a testament to the immense market for branded tchotchkes to promote goods and services. They can be a powerful selling tool, after all. That is, of course, when done right. Otherwise, they become nothing more than throwaways and a waste of good money. The purpose of getting a promotional product in someone’s hands is to generate interest,
Why Branding Is Such A Critical—Yet Often Overlooked—Asset
Whether you're launching a disruptive startup or steering an established corporation, attention naturally gravitates towards tangible metrics: product innovation, sales charts and operational streamlining. These are, of course, the engines of commerce. Yet, working quietly beneath them all is a foundational force, an asset so fundamental that its neglect can subtly unravel even the most meticulously crafted strategies. I'm talking about a company's brand. It's a common mistake—seeing branding as secondary when, in truth, it’s often one
Without Brand Strategy, Marketing Flops—Here’s How To Flip The Script
GETTY Let’s not sugarcoat it. Most companies? They’re winging it. They’re throwing digital spaghetti at the wall— running ads, posting content and hoping something sticks. But if we’re being honest, something always feels a little off. The message is muddy. The brand vibe is all over the place. They’re spending money, sure, but the results? Inconsistent at best. Here’s the not-so-fun truth: Marketing without brand strategy is noise. And the world is full of it. We live
7 Simple Tips For Understanding Your Target Audience
Creating marketing personas can help you figure out your target audience— if those personas are rooted in the real world. Trying to guess whether your “ideal customer” prefers oat or almond milk? Not helpful (unless you’re in the business of selling oat or almond milk!) These seven practical tips can help you cut through the guesswork and get clear on your audience. Learn who they are, what they need, and how to reach more customers like them,