BLOG: Marketing Tips & Ideas
What Is a Target Market and How Do You Find Yours? (Examples Included)
Your target market underpins everything your business does, from products to marketing campaigns. Here are the five steps to uncover yours and put that research to use. Knowing your ideal target market might seem like one of many boxes to check on your “starting a business” list, but it’s arguably the most important part of the process. Your target market underpins everything your business does, from the product you create to the marketing campaigns you build. You
Impact of Artificial Intelligence in Customer Service [+4 Intriguing Use Cases]
Bots working with human agents is how Artificial Intelligence in customer service looks. While the customer service agent helps the customer, a bot helps the agent find better solutions. The latest AI statistics indicate that as many as 300 million full-time jobs worldwide could be automated in some way by the newest wave of artificial intelligence – generative AI. Agent augmentation and support automation emerge as the top impact areas of AI in customer service. Even
How To Reach Your Target Audience: 8 Strategies
Knowing how to reach your target audience is the only way to increase your market share and improve sales. Get it wrong, and your finances may suffer. So, how can you reach your target audience and get them interested in your product or service? What is a target audience? A target audience is a specific group of consumers identified by you as most likely to want your product or service. They are consumers you hope will eventually
Branding Is More Than an Accessory: It’s the Foundation of Any Business
Developing a strong brand is crucial to a business's success. You run the risk of losing your company's identity without a branding strategy. Your brand identity is the mortar that holds your brand together. Consistent branding is key to creating a brand that is memorable and easily recognizable to customers. Effective branding involves sculpting a brand identity that carries through across all of your marketing platforms and consumer touchpoints. Everything from graphic design to content development, web
How to Create a Brand Guide: 6 Components of a Brand Guide
When developing a brand identity, you should keep all of your brand elements in one handy document so that your employees and freelance contractors know how to represent your company to the public. Learn more about how to use a brand guide to maintain a consistent visual identity for your business. What Is a Brand Guide? A brand guide is a document that details a company’s visual identity, along with rules and guidelines for any public-facing communication.
4 Branding Strategies Every Startup Founder Should Know About
Having solid branding strategies are key for a smooth launch. Getting your startup off the ground takes a hefty dose of planning, as any seasoned entrepreneur will tell you. It isn't just about listing your products and services and finding financial backing, either — though those are important keys. One of the most vital aspects of getting a new venture off to a good start is the branding— and not just colors, fonts, and so on, but
