BLOG: Marketing Tips & Ideas
What branding is and why it’s crucial for modern companies
Branding is how a company shares its values, connects with an audience and distinguishes itself from competitors. It’s become extremely important for businesses in marketing contexts to stand out in competitive markets. Every interaction a consumer has with a business gives a representation of branding. It defines a company in the minds of its audience, so when executed in the right way, branding is not only about recognition and trust but drives long-term loyalty and growth. Branding
What Is a Target Market and How Do You Find Yours? (Examples Included)
Your target market underpins everything your business does, from products to marketing campaigns. Here are the five steps to uncover yours and put that research to use. Knowing your ideal target market might seem like one of many boxes to check on your “starting a business” list, but it’s arguably the most important part of the process. Your target market underpins everything your business does, from the product you create to the marketing campaigns you build. You
How To Measure Brand Marketing Efforts (And Prove Their ROI)
Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes. Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s why doing the harder, slower work of building a strong brand pays dividends when it comes to performance marketing efforts like SEO and PPC. We know this intuitively. But proving the
9 Essential Attorney Marketing Strategies
In today’s competitive legal landscape, relying solely on referrals and traditional advertising is no longer a viable path to sustainable growth. The way clients find, research, and ultimately choose legal counsel has fundamentally shifted online, making a sophisticated digital presence an absolute necessity. Mastering modern attorney marketing strategies is the key to not just surviving, but actively thriving and scaling your practice. This guide moves beyond generic advice to provide a comprehensive roundup of nine actionable, results-driven tactics specifically
How Brands Can Win Big With Inclusion Strategy
Identity is an increasingly central driver of consumer purchases, even as diversity suffers backlash in some parts of the world. Here’s how brands can get it right. Despite pushback against diversity initiatives, particularly in the United States’ corporate and higher education realms, brands tapping into consumers’ desire for more diverse identity representation can reap substantial commercial advantages. One study found that brands using inclusive advertising benefit from real commercial growth: They experience increases of 3.5 percent in short-term sales,
Giveaways, Not Throwaways: Reimagining Promotional Items
The market for promotional products—swag, knick-knacks, trinkets, and leave-behinds—amounted to an astounding $25 billion in 2022. This number serves as a testament to the immense market for branded tchotchkes to promote goods and services. They can be a powerful selling tool, after all. That is, of course, when done right. Otherwise, they become nothing more than throwaways and a waste of good money. The purpose of getting a promotional product in someone’s hands is to generate interest,