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How To Assess The ROI Of Your Digital Marketing Strategy
In today’s data-driven world, digital marketing is no longer a “nice to have”—it’s essential for business growth. But despite the wealth of data available, one of the biggest challenges I see among clients is proving the return on investment (ROI) from their digital efforts. Whether it’s a fast-growing startup or an established enterprise, I've seen many brands struggle to answer a simple question: Are our marketing dollars actually working? Over the years, I’ve helped hundreds of businesses
The Top 5 Digital-Marketing Trends Affecting Self-Storage Businesses in 2025
Keeping up with digital marketing is a must if you want your self-storage facility to rank high in web searches and attract new customers. But of course, it’s constantly changing. This article explores the top five trends affecting industry businesses in 2025 and how you can leverage them to your advantage. The self-storage digital-marketing landscape is constantly changing, and this year, there are five notable trends driving its evolution. It’s critical to stay current to ensure your
Impact of Artificial Intelligence in Customer Service [+4 Intriguing Use Cases]
Bots working with human agents is how Artificial Intelligence in customer service looks. While the customer service agent helps the customer, a bot helps the agent find better solutions. The latest AI statistics indicate that as many as 300 million full-time jobs worldwide could be automated in some way by the newest wave of artificial intelligence – generative AI. Agent augmentation and support automation emerge as the top impact areas of AI in customer service. Even
5 Effective Strategies to Boost Your Business’ Online Presence
Creating a blog or online portfolio is no longer optional It's a must-have for professionals, brands and businesses seeking to stand out in the digital world. In fact, many now see it as a more dynamic and impactful alternative to traditional CVs. Whether your goal is to share your expertise, promote services or create a personal brand, a portfolio provides endless opportunities for exposure, monetization and business success. It can also drive traffic and credibility to an
How To Reach Your Target Audience: 8 Strategies
Knowing how to reach your target audience is the only way to increase your market share and improve sales. Get it wrong, and your finances may suffer. So, how can you reach your target audience and get them interested in your product or service? What is a target audience? A target audience is a specific group of consumers identified by you as most likely to want your product or service. They are consumers you hope will eventually
What Is a Target Market and How Do You Find Yours? (Examples Included)
Your target market underpins everything your business does, from products to marketing campaigns. Here are the five steps to uncover yours and put that research to use. Knowing your ideal target market might seem like one of many boxes to check on your “starting a business” list, but it’s arguably the most important part of the process. Your target market underpins everything your business does, from the product you create to the marketing campaigns you build. You