BLOG: Marketing Tips & Ideas
Branding the unknown: A new urgency for simplicity in today’s complex world
The value of a simplicity strategy is that it can also be a growth strategy. Brand leaders are increasingly tasked to chart courses through the unknown — artificial intelligence, quantum computing, new frontiers in space, the evolution of money and more. These frontiers promise growth, but are filled with complexity, volatility and confusion. And while businesses are under pressure to innovate, they must be cautious. Even in a sea of swirl and possible outcomes, there’s an enduring
Brand vs. Branding: Aligning Your Brand and Branding Builds Perception and Trust
If you ask ten business owners what their brand is, you'll hear an array of answers. Some will point at their logo. Others will talk about their tagline, their color palette, or maybe their social media following. Branded elements certainly play a role in your brand, but brand and branding are not the same thing. It might sound like a small distinction, but understanding the difference can transform how your business connects with customers. What Is a
How Tech Product Managers Can Drive Innovation by Focusing on Customer Needs
Every product manager knows the sting of launching a feature that falls flat. Hours of engineering, design, and testing can vanish into obscurity if the problem wasn’t worth solving. The antidote is problem obsession, a discipline that shifts focus from what we can build to what customers urgently need. Know Your Customer Before you start building a product, it’s important to create a product strategy grounded in data-driven customer insights. That may sound obvious, but I’ve seen
What branding is and why it’s crucial for modern companies
Branding is how a company shares its values, connects with an audience and distinguishes itself from competitors. It’s become extremely important for businesses in marketing contexts to stand out in competitive markets. Every interaction a consumer has with a business gives a representation of branding. It defines a company in the minds of its audience, so when executed in the right way, branding is not only about recognition and trust but drives long-term loyalty and growth. Branding
What Is a Target Market and How Do You Find Yours? (Examples Included)
Your target market underpins everything your business does, from products to marketing campaigns. Here are the five steps to uncover yours and put that research to use. Knowing your ideal target market might seem like one of many boxes to check on your “starting a business” list, but it’s arguably the most important part of the process. Your target market underpins everything your business does, from the product you create to the marketing campaigns you build. You
How To Measure Brand Marketing Efforts (And Prove Their ROI)
Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes. Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s why doing the harder, slower work of building a strong brand pays dividends when it comes to performance marketing efforts like SEO and PPC. We know this intuitively. But proving the