Surveys offer a cost-effective and scalable method for gathering quantitative information.  Marketing Excellence utilizes several structured formats—including multiple-choice, binary (yes/no), and Likert-scale questions—to ensure the collection of a valid and reliable data. Our survey development maximizes completion rates while providing measurable metrics for your strategic decisions.

Marketing Excellence manages the entire survey lifecycle, from concept to data delivery:

• Design & Programming: Creating clear, unbiased, user-friendly and scientifically sound surveys.
• Pretesting & Refinement: Pretesting the instrument to ensure clear, unbiased, reliable data capture.
• Various Modalities: Reaching your target audience through:
  • Phone Interviews (CATI)
  • Online Distribution (Web/Mobile)
  • In-Person Intercepts
  • Targeted Email Distribution

Using Focus Groups, Marketing Excellence will discover the ‘why’ behind customer perceptions and behavior. This research method is a powerful, moderated small group discussion that encourages candid discussion and detailed feedback from your target audience.

During the focus group, you’ll observe the information gathering process in real time. You’ll be able to witness genuine emotional reactions and provide impromptu questions as needed. This direct connection to the customer is invaluable for optimizing your marketing strategy.

Marketing Excellence provides an end-to-end solution for maximum insight:

• Strategic Question Design: Crafting an insightful script to meet your core research objectives.
• Respondent Recruitment: Recruiting qualified and ideal participants who match your target audience.
• Professional Moderation: Ensuring balanced, productive, and engaging discussions.
• Complete Documentation: Providing session recordings and transcripts.
• Actionable Reporting: Delivering comprehensive analysis and a key findings report with recommended next steps.

Interviews are the most powerful tool for understanding the context behind decision-making. Marketing Excellence utilizes open-ended questions in a one-on-one setting that allows respondents the freedom to express detailed opinions without the bias of group dynamics. This method is uniquely suited for gathering, honest detailed narratives from a select group of opinion leaders, experts, and corporate decision-makers.

Partner with Marketing Excellence for:

• Custom Scripting: We move beyond simple questions to craft discussion guides to meet specific research objectives.
• Targeted Recruitment: We successfully identify and access to niche professionals and experts.
• Expert Moderation: Skilled researchers who ensure data reliability.
•  Professional Moderation: Our researchers conduct interviews with poise and professionalism
• Full Analysis: We deliver secure recordings along with a comprehensive report that synthesizes conversations into clear strategic findings.

Observational research captures authentic behavior in real-world settings, providing unfiltered insights into the “how” and “why” behind customer actions. Marketing Excellence systematically monitors how consumers interact with your service staff, venue, and products in real-time. Whether identifying a service bottleneck  or a customer frustration point, observational research provides the objective evidence needed to refine the user experience.

Marketing Excellence offers a suite of observational tools designed to capture the user’s reality:

• Mystery Shopping: We use trained evaluators to audit your service and operational efficiency in action.
• Beta Program Administration: We recruit participants and manage pre-launch testing, gathering critical technical and usage data.
• Ethnographic: We unobtrusively watch customers experiencing your service and or product to capture authentic reactions and usage patterns.
• Engagement Analysis: We evaluate how physical or digital settings influence user behavior.
• Journey Mapping: We document every step of your customer’s path, highlighting opportunities to delight and moments that cause dissatisfaction.