Marketing Research
Full Service Marketing Research:
objective setting, design, data collection, analysis and reporting
Our data collection and information gathering include a full array of methodologies.
Surveys are a cost effective way to gather information from a large population. The simplicity of using multiple choice, yes/no, and scaled questions enables a valid and reliable amount of information.
Marketing Excellence can create, program, pretest and administer the surveys via:
- phone
- online
- in-person intercept
Focus Groups, a moderated small group discussion, enables respondents to share their opinions about your product or service. You’ll be part of the information gathering process in real time by adding impromptu questions and witnessing the respondent reactions.
Marketing Excellence will
- script the questions
- recruit respondents
- moderate the discussion
- record the sessions
- provide transcripts
- analyze and report our findings
Interviews involve asking open-ended questions in a one-on-one setting. The goal is to gather qualitative information from a smaller number of people usually industry experts, opinion leaders and corporate decision makers. Marketing Excellence can script the interview questions, recruit interviewees and conduct the interviews with our professional researchers and interviewers to ensure reliable information is collected. We can provide recordings of the interviews and a report of our findings.
Observational research examines how participants behave in their setting. Whether it’s managing your product’s beta test program, acting as a secret shopper, or just watching your customer in action, Marketing Excellence can unobtrusively monitor the service encounter as well as capture the user’s experience.
Our data processing ensures the software platform is optimized and data is effectively presented.
Programming
Marketing Excellence provides programming solutions using a variety of platforms allowing for precise data collection and sophisticated analysis.
Our advanced survey programming includes skip patterns, question types, logic, scaling, and sequencing.
Data Delivery
Marketing Excellence delivers raw and coded data in the format you need, including SPSS and Excel.
We can provide data in a format that enables users to filter, interact with the data, and customize the view based on specific criteria.
Analysis and Decision Support for your objectives
Custom Research Design
We’ll help scope your custom market research with proper problem definition, research design and reporting.
Segmentation, Target Market Sizing
Better understand your target markets’ demographics, attitudes and behavioral traits to effectively focus your strategy and communications campaigns.
Feature Prioritization
Learn which new key features and benefits will improve customer adoption, satisfaction and market success.
User Experience & Satisfaction
Uncover habits and preferences of your consumers to provide a better overall experience, customer loyalty, and guide your strategic roadmap.
Brand Insight & Message Efficacy
Know how your company’s brand image and campaign messaging is received, understood and resonates with your target markets.
Beta Testing & Market Acceptance
Get detailed feedback from prospective users and the target markets on your product’s design and capabilities before launch to improve success and prevent costly errors.
Service Architecture
Understand what customers delight in and potential inefficiencies in your physical and digital service interactions.
Competitive Intelligence
Gain ongoing knowledge of your competitor’s capabilities and communications as well as their anticipated activities and their customers.
Build Your Knowledge With Our Full Service Research & Insights
Marketing Excellence can design and execute your entire research study from objective setting, instrument creation, data collection, analysis and final report generation.
Using our insightful analysis tools and methods, we provide you with the ideas and inspiration to develop strategy, improve your product or service, and seize new opportunities.
You’ll gain knowledge about your customers, your competitors, and even your own organization to help you:
- identify the core problem needing resolution,
- validate the opportunity,
- and improve your strategy.
Our research services will provide you with the information needed to enhance your business decisions.