Frequently Asked Questions
We provide a complete suite of campaign services, including:
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Email Strategy Planning: Developing a roadmap to reach your goals.
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Technology Optimization: Integrating CRM and marketing automation platforms.
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Email Campaign Management: Handling the deployment and scheduling of your emails.
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Content Creation: Crafting graphics, videos, and copy that resonate.
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Email Capturing Strategies: Helping you grow your subscriber list.
Marketing Excellence’s email marketing services will help you:
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Increase sales growth and brand awareness.
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Send personalized offers directly to prospects and customers.
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Utilize automation to track who opens and acts on your emails.
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Optimize your return on investment (ROI) through continuous testing and adjustment
Email marketing is a vital tool for awareness-building, communication, and advertising. It is three times more effective at stimulating sales than a well-coordinated, influencer-supported social media campaign.
Our email marketing includes capturing subscriber contacts, integrating marketing automation or CRM tools if needed, crafting email content, running campaigns, testing content for engagement, and optimizing send times/frequency — all to increase open rates, clicks, and conversions.
Our process is designed to create a meaningful connection between your attendees and your brand, product, and team. We focus on enhancing your brand image and converting attendees into long-term customers.
We build “the buzz” to attract attendees and identify relevant sponsorship partners. Our goal is to secure sponsors that enhance your brand’s image and provide additional value to the event.
We provide professional on-site staff to oversee the entire event, ensuring a high-quality experience for attendees and allowing your internal staff to focus on their core roles.
Yes. We take the logistical burden off your team by negotiating and reserving hotel room blocks and air travel for all attendees.
Yes. We find, evaluate, and negotiate event sites and offsite entertainment to ensure they align with and enhance your brand image.
Our services cover every aspect of an event, including site sourcing, professional staffing, presentation programming, promotion, sponsorship acquisition, lodging/travel coordination, and full audiovisual support.
Marketing Excellence provides an end-to-end solution that covers every stage of the research process: objective setting, research design, data collection, programming, analysis, and final reporting.
Our research services are designed to help you:
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Identify and size target markets (segmentation and demographics).
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Prioritize product features to improve customer adoption.
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Evaluate brand insight and the effectiveness of your messaging.
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Improve User Experience (UX) and customer satisfaction.
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Gain competitive intelligence regarding your rivals’ activities.
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Conduct beta testing to prevent costly errors before a product launch.
We utilize four primary data collection methods tailored to your specific needs:
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Surveys: For scalable, quantitative data.
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Focus Groups: For moderated group discussions to understand the “why.”
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Interviews: For detailed, one-on-one insights from experts or decision-makers.
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Observations: For capturing authentic behavior in real-world settings.
We manage the entire survey lifecycle, including design, programming (with skip logic and scaling), and pretesting. We reach your audience through various modalities, including:
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Phone Interviews (CATI)
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Online Distribution (Web/Mobile)
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In-person intercepts
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Targeted email distribution
We offer several tools to capture “unfiltered” customer reality:
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Mystery Shopping: Auditing service and operational efficiency.
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Ethnographic Research: Watching customers experience your service in their natural environment.
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Journey Mapping: Documenting every step of the customer’s path to identify pain points.
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Beta Program Administration: Managing pre-launch testing.
We build every site with Technical SEO Best Practices. This includes:
- Fast loading speeds.
- Clean, indexable code.
- Mobile optimization.
- Proper header tag hierarchy (, , etc.).
- XML sitemaps.
Ongoing keyword ranking and content strategy are available as a separate monthly service.
Most clients provide their own content, but we offer professional copywriting and art direction as add-on services. If you’re struggling with copy or content for any of your pages or need high-quality stock photography and videos, we’ve got you covered.
You own the URL (ie domain). The code, design, and any content we develop is owned by us. We believe in building partnerships, so you can purchase the code, design, and our content either when you start having us manage your site or at any time there after. We will provide you with all necessary credentials and files.
A standard custom website typically takes 3 to 12 weeks from concept design to launch. This timeline depends on the complexity of the design, the number of pages, and how quickly you provide feedback and any content we request.
Yes. We build modern, responsive websites (mobile, tablet, desktop), and if needed — e-commerce sites, with secure payment handling, intuitive layout, optimized product display, and integration with marketing tools such as email marketing or automation.
For website services, we offer routine maintenance, security updates, content updates, and make sure everything runs smoothly over time.