When developing a brand identity, you should keep all of your brand elements in one handy document so that your employees and freelance contractors know how to represent your company to the public. Learn more about how to use a brand guide to maintain a consistent visual identity for your business. What Is a Brand
Developing a strong brand is crucial to a business’s success. You run the risk of losing your company’s identity without a branding strategy. Your brand identity is the mortar that holds your brand together. Consistent branding is key to creating a brand that is memorable and easily recognizable to customers. Effective branding involves sculpting a
