Creating a blog or online portfolio is no longer optional It’s a must-have for professionals, brands and businesses seeking to stand out in the digital world. In fact, many now see it as a more dynamic and impactful alternative to traditional CVs. Whether your goal is to share your expertise, promote services or create a
Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide. “Brand” is more than a catchphrase or a company’s style choice. It’s the collective imagery, feeling, and reputation of a company that follows it everywhere. When built properly, your brand can help your
Buyer personas are crucial in shaping the marketing and sales strategy of any business. They are fictional representations of a business’s ideal customer, based on market research and real data about existing customers. A well-crafted buyer persona can help businesses tailor their marketing messages and sales pitches to specific customer groups, leading to higher conversion
Understanding your target market is fundamental to any business. Identifying who your ideal customers are and how to reach them effectively can significantly impact your marketing strategies and overall business growth. Having owned and operated my own business for over 30 years, reaching my target market is something I wish I had better understood early
Having solid branding strategies are key for a smooth launch. Getting your startup off the ground takes a hefty dose of planning, as any seasoned entrepreneur will tell you. It isn’t just about listing your products and services and finding financial backing, either — though those are important keys. One of the most vital aspects
When developing a brand identity, you should keep all of your brand elements in one handy document so that your employees and freelance contractors know how to represent your company to the public. Learn more about how to use a brand guide to maintain a consistent visual identity for your business. What Is a Brand
Developing a strong brand is crucial to a business’s success. You run the risk of losing your company’s identity without a branding strategy. Your brand identity is the mortar that holds your brand together. Consistent branding is key to creating a brand that is memorable and easily recognizable to customers. Effective branding involves sculpting a
Your target market underpins everything your business does, from products to marketing campaigns. Here are the five steps to uncover yours and put that research to use. Knowing your ideal target market might seem like one of many boxes to check on your “starting a business” list, but it’s arguably the most important part of
Knowing how to reach your target audience is the only way to increase your market share and improve sales. Get it wrong, and your finances may suffer. So, how can you reach your target audience and get them interested in your product or service? What is a target audience? A target audience is a specific
